Sales pipelines are a vital part of any healthy business’s growth strategy. Here’s how you build one.

We’ve spoken before about what sales prospecting is and the important role it plays in keeping your pipeline healthy. But once you’ve decided that you want to begin sales prospecting, the question arises—where do you begin? The fact is, sales prospecting is difficult. The easiest way to describe it is as a process. You’re never

Sales prospecting is both an art and a science, requiring you to identify the characteristics that define your ideal customer and then nurturing them until they convert.

If set up properly, automated sales funnels are fantastic ways to attract leads who are interested in your product—and convert them.